US Underwear Store
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Buying garments from the US Underwear Store really means wearing “nature on your skin”.
US Underwear Store is a multi-brand store and e-commerce, offering clothing, underwear and loungewear from sustainable, certified and ethical brands. Opened in 2019 in Parma, Italy, the store is one of the physical spaces in Italy (still too few) where you can buy truly healthy, ecological and ethical garments. More recent is the opening of e-commerce which dates back to October 2020.
Unfortunately, most of the textile products on the market come from supply chains that exploit workers and natural resources, pollute and abuse of toxic and harmful chemicals. That’s why US Underwear Store makes a rigorous selection to protect the consumer and only truly virtuous and certified garments find space inside the store and e-commerce.
Buying garments from the US Underwear Store really means wearing “nature on your skin”.
Sustainable loungewear and underwear: healthy and also beautiful
Who would like to wear underwear or loungewear knowing that they have dangerous chemicals, that can be absorbed by the body? Of course, the answer is easy, none! But still most consumers do it because they are not aware of it or do not think about it. They don’t not know that fields poisoned by pesticides to obtain a higher yield, together with production processes that use toxic substances, can only create polluted products that are bad for people and the environment.
GOTS certified organic cotton, ethically made with ecological dyes, and even rompers and organic clothing able to protect even the sensitive skin of the little ones.
Special attention also goes to the aesthetics and variety of the selected items. To shape the female body, it is not easy to find girdles and bras made of ecological and certified fabrics: here they are, including clothes for maternity and new mothers! And for everything else, with simple and modern lines for men, women and children, refined details, soft fabrics, colors and patterns… there is really a lot of choice for all tastes.
Sustainability starts with the fabric
Among the products of US Underwear Store, there are also those made of warm organic wool, obtained from animals raised with sustainable practices, free to graze in organic soils, without coming into contact with chemical pesticides. Organic wool, particularly soft, resistant, breathable, warm and biodegradable, is not treated with chlorine, sulfur and other chemicals during its processing, thus leaving it in its natural state. The dyes are also natural and water based.
The guarantee of independent certifications
The products you will find at US Underwear Store are also certified by globally recognized third parties, so you can be sure of the sustainable and ethical nature of the garment you are about to buy.
Let’s start with perhaps the best known international certification: GOTS, Global Organic Textile Standard. Many of the products you find at US Underwear Store carry this certification which ensures the use of natural fibers from organic farming. A rigorous control checks all stages of production, from the cultivation of fibers to the various stages of textile manufacturing. Furthermore, the ethical aspect is also monitored, guaranteeing products made by workers who enjoy adequate working conditions and wages.
By relying on the GOTS certification, US Underwear Store knows exactly what it is selling to its consumers: ethical and sustainable products according to transparent criteria! And consumers can be trusted.
Another important certification is Fairtrade. This international organization aims to improve the conditions of workers in developing countries by helping and encouraging them to protect their environment. In particular, the products that you will find at US Underwear Store are part of the “Fairtrade cotton” program: introduced in 2014, this program supports farmers in the cotton fields in some of the poorest regions of the world.
Buying a Fairtrade garment protects the health of workers, their safety, and promotes sustainable farm management. Additionally, this standard prohibits the use of genetically modified chemicals and seeds. It also provides a minimum price for cotton, which will never fall below the market price.
Two other certifications, important to ensure virtuous products for their consumers, are FSC (Forest Stewardship Council) and “Peta – Approved Vegan”. The first, now well known above all because we find it on paper and cardboard products, identifies products containing wood from forests managed correctly and responsibly according to rigorous environmental, social and economic standards. The second, on the other hand, is appreciated by those consumers who choose products from companies that do not use materials of animal origin.
At this point, if you are lucky enough to live in the area, you just have to enter the US Underwear Store in Parma, where the owner, Valeria, will welcome you with great joy and competence! Are you far away and instead prefer to shop from the comfort of your home? Visit their e-commerce and among the many proposals, you will certainly find the right healthy, ethical and sustainable garment that best suits your needs!
Money, Fashion, Power:
we talk about the themes of Fashion Revolution Week 2022 with Valeria Cremisi, founder of US Underwear Store
On the occasion of Fashion Revolution Week 2022 we spoke with the representatives of some brands included in our directory to reflect together on the main themes of this edition – Money, Fashion, Power – and on how the interactions between these variables affect the fashion system. The result is an article that brings together a number of voices, including that of Valeria, founder of the US Underwear Store. The US Underwear Store was founded as a physical store in Parma, where you can find underwear and nightwear from many different brands, but all made of natural, sustainable and certified fibres. A shop where anyone can find something suitable for themselves and natural, perfect to wear in contact with the skin, regardless of age, gender and size. Over time, the US Underwear Store has also developed an e-shop, whose founding values have remained the same.
US Underwear Store
PARMA
Piazza Piersanti Mattarella 5C, 43123, Parma, Italy
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