Farm to Hanger
who: Men, Women
what: Clothing, Lingerie
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Money, Fashion, Power:
let's talk about the themes of Fashion Revolution Week 2022 with Anna-Louise Howard, founder of Farm to Hanger
On the occasion of Fashion Revolution Week 2022 we spoke with the representatives of some sustainable brands included in our directory to reflect together on the main themes of this edition – Money, Fashion, Power – and on how the interactions between these variables affect the fashion system. The result is an article that gathers a plurality of voices, including that of Anna-Louise, founder of Farm to Hanger, an Australian brand marked by Slow Fashion. Quality products made to last, 100% Australian production, with adequate rhythms and fairly remunerated. The desire to reduce the brand’s ecological footprint and eliminate all forms of waste are the founding elements of the Farm to Hanger identity.
You have the power to push the fashion system towards the path of sustainability: how do you convey the value of sustainable and ethical garments to consumers?
We have many pages on our website dedicated to explaining what we do, how we do it and why it is important. We are also ethically certified with Ethical Clothing Australia.
Timeless staples over trends: how do you define the aesthetics of your brand? Quality over quantity: which materials characterize your collections?
All of our products are evergreen, high quality and every garment is completely compostable.
Price tags do not convey the real value of a product: how much does it affect production? How important are the social and environmental costs? In the traditional fashion sector, still too little. The costs related to the image and positioning of the brand and the share allocated to profits have a greater impact. How are your prices made up instead, as a sustainable and ethical business? Is part of the earnings reinvested in virtuous projects?
All of our high quality biodegradable materials are expensive and yes our profits plant trees to offset our low carbon footprint. We also pay above award wages as we believe in our staff in having a good quality of living.
A local production: why did you decide to invest your money in Australian labor, when the general trend is the relocation?
We have the philosophy that we have to address global issues at home first before we are able to make a difference to the wider community. By being 100% Australian Made we are supporting our local community, providing self sufficiency and maintaining a skilled industry workforce for long term capabilities.
The fashion system has a direct impact on climate change, how do you manage to keep your ecological footprint as low as possible?
We have complete traceability of our materials and more than offset our carbon footprint and all of our products, packaging and materials are completely compostable, not adding to landfill.
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