The concept behind Sustainable Gate

Sustainable Gate is a platform which collects fair and sustainable fashion brands, from all over the world.

Sustainable Gate was founded in 2019 to facilitate online research about fair and sustainable fashion brands.

Our site is powered by 100% renewable energy

Sustainable Gate is a platform which collects fair and sustainable fashion brands, from all over the world.

Sustainable Gate was founded in 2019 to facilitate online research about fair and sustainable fashion brands.

Our site is powered by 100% renewable energy

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The beginning

Organic cotton and green leaves

Have you ever felt like the only person in the world looking for sustainable fashion items? And not find even a store near you that sells them?

Today, although the subject of sustainability is increasingly felt, the fashion sector in Italy, where we are based, still offers very little; and I guess this happen also in other countries. For this reason, today the best way is the online shopping. Without a guide, however, it is really difficult to identify really sustainable brands, serious organizations and companies that send to your city the products, with a correct commercial policy towards the consumer.

Sustainable Gate was born within Errebicom, a small agency of communication, graphics and advertising in Milan, Italy.
Our aim is to guide the conscious consumer, in a clear and immediate way, to understand the reason behind fair and sustainable fashion and to find out brands to love.
Week after week, Sustainable Gate collects and comments fair and sustainable brands, from all over the world.

Buying consciously has never been so simple!

Meet the inspirer of this project

Fiammetta | Fashion Stylist | Milan, Italy | 26 years old

Fiammetta Sustainable Gate founder

Vegan lifestyle

In 2010 I decided to become vegetarian and later, after 2 years, vegan. My main reason? Health: I didn’t want to ingest hormones and drugs that animals took on farms. Environment: the meat industry and their farms cause tons of CO2 emissions and disproportionate use of water and resources. (If you would like to go more deeply in these contents I recommend this book: Jonathan Safran Foer – Eating animals)

GO VEGAN

NO MORE
FASHION
VICTIMS

Boycott the fashion system

Then I went to university: fashion, styling course.
Here, I couldn’t help wondering who, where and how it produces the clothes and accessories we wear every day. Searching for those information, I discovered the dark side of the fashion system and I didn’t want to be part of it anymore. I decided immediately to boycott the traditional fashion system, to no longer buy fast fashion and to no longer be an accomplice of the abuses of the fashion system.

Swimming against the tide

During my journey I met many looks of disapproval, people who thought it was stupid and especially useless my effort in wanting to improve the world, starting from myself. Even today people look at me as if the term vegan is a disease and my will of avoiding fast fashion, a challenge that only a hermit could make.

CHANGING
THE WORLD
ONE CLOTH
AT A TIME

WHO
MADE MY
CLOTHES

Sustainable fashion

So I started looking for fair and sustainable fashion: a fashion that made me feel good about myself and helped me to help others and the planet. But there is not this type of shops in Milan, where I live, and I would say generally in Italy, so I turned to the web. It is not easy to do this kind of research, it takes a lot of time. I had to go very deep to find truly ethical and sustainable brands, able to satisfy my aesthetic taste.

The power of knowledge

It is not that everyone don’t care for the damage that the fashion system causes, is that often they are not aware of it. Raise your hand who knows what Rana Plaza is, or which kind of hazardous chemicals are hidden inside your clothes… Talking about it, slowly I realized to awaken the interest of friends, relatives, colleagues and acquaintances: they asked me about sustainable brands and where to buy them. So I decided to make these brands accessible to everyone in a single dedicated website, where sustainability and ethics are the main values.

SPREAD THE
MESSAGE

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