A Beautiful Story

Headquarter: Amsterdam, The Netherlands
Where to buy: e-commerce and store
who:
what:

Ethical jewels hanmade with love in Nepal by expert artisans

A Beautiful Story is a Dutch brand of ethical jewellery made in Nepal. Thanks to the sale of the A Beautiful Story collections, the brand is able to create jobs for local communities and ensures a better lifestyle for many Nepalese families. The brand is involved in the entire production process from the beginning to the end, assuring the creation of ethical and fair trade jewels. All jewels are produced by expert craftsmen by hand and with love. Moreover, the design mixes the western traditions with those typical of Nepal. In Nepal, silver processing is performed mainly by men. Wishing to involve female communities as well, the brand has created a knitted jewellery collection that gives full time work to 15 women.

Ethical jewels hanmade with love in Nepal by expert artisans

Fair trade jewels from Nepal A beautiful story
Cathelijne Lania founder A beautiful story

Peter Pan taught us that you can fly when you have happy thoughts. Buddha said what you think you become. The difficult thing is to deeply believe. It is not something you can simply create. You believe, or you don’t. But it helps to talk about it, think about it, visualize it and pay attention to your dreams every day.

Cathelijne Lania

The beginning: if you can dream it, you can do it

The story of A Beautiful Story begins in 2005. In that year, the future founder of the ethical jewellery brand, Cathelijne Lania, was working in the marketing department of a coffee producer multinational. At work the assignments were stimulating and the colleagues pleasant, but Cathelijne did not feel fulfilled and happy, all her energies going only to make the shareholders of the company richer. Leaving work would have meant economic insecurity, but more importantly, it would have given her freedom! Cathelijne wanted to contribute in some way to making the world a better place, and not, as she had done until then, to think only of money and profit. Meanwhile, in Nepal, in the capital Kathmandu, Dambar, the owner of a small silver factory, was looking for new customers for their products. New customers would mean more sales and therefore a safe place for workers. Somehow the information reached Cathelijne in The Netherlands who thought “if I can sell coffee, I can also sell jewellery”: she decided to go to Nepal. “The secret is to start” says Cathelijne. And so she sat down with the Nepalese craftsmen and together they thought of new products that would open the doors to new markets. From that meeting was born the idea to create collections following the concept of “luck”: luck for those who wear jewellery and for those who create them. From this brainstorming came the “Lucky Buddha Bracelet”, the best-known piece of the A Beautiful Story collection.
Back from Nepal with a bag full of ethical jewels, Cathelijne travelled around The Netherlands selling the products and telling the story behind them. The first shops began to buy. Today, the A Beautiful Story collection is sold in about 600 selling points (online and in stores) between Europe and Australia. A Beautiful Story has also created its own e-commerce. How did Cathelijne realize her dream? She decided to be herself, defending her values and swimming against the tide. Says Cathelijne: “Peter Pan taught us that you can fly when you have happy thoughts. Buddha said what you think you become. The difficult thing is to deeply believe. It is not something you can simply create. You believe, or you don’t. But it helps to talk about it, think about it, visualize it and pay attention to your dreams every day.” Not surprisingly, Cathelijne’s favourite phrase is a quote from Disney: “If you can dream it, you can do it.”

A Beautiful Story’s symbols

MOON female energy, eternity, enlightenment HEART love, intuition, unity STAR good luck, big change, new beginning DRAGONFLY good luck, big change, new beginning DANDELION wish, ambition, future TREE OF LIFE connection, healing, growth BUTTERFLY transformation, strength, freedom SUN life, power, strength LOTUS purity of speech, endurance, enlightenment FEATHER lightless, freedom, travelling

Made in Nepal

BEADS FOR LIFE NEPAL A Beautiful Story has been collaborating with Beads for Life Nepal since 2007, and the founder Nimdiki is a reference point in Nepal for the brand. Nimdiki was born in India, in a wealthy family, receiving therefore an appropriate education and becoming an ambitious woman with broad visions. Growing up in Nepal, she realized that not all women had the same fortune as her. That’s why she decided to change things by creating the Beads for life lab that would help women in difficult economic situations. From an initial group of 5 women who created jewellery to sell to tourists, thanks to the help of A Beautiful Story, today 30 female artisans work there. The working environment created by Nimdiki has a positive and friendly atmosphere, able to stimulate female workers to be more productive and creative every day. Nimdiki’s dream is to expand Beads for Life to give financial support to as many women as possible.
ARTISANS WORKSHOP Artisans Workshop is an important co-creating partner of A Beautiful Story since 2011.

A Beautiful Story’s gemstones

BLACK ONYX focus, determination, self-confidence ROSE QUARTS love, harmony, heart GREY MOONSTONE relief, healing, intuition CITRINE strength, brightness, happiness SMOKEY QUARTZ manifestation, strength, purification BLUE LACE AGATE peace, true voice, communication LABRADORITE consciousness, reflection, attracts success PEARL purity, persistence, integrity GARNET power, energy, creativity MOONSTONE female wisdom, protection, personal growth CHALCEDONY miracles, optimism, connection LAPISLAZULI friendship, connection, truthfulness AVENTURINE motivation, prosperity, confidence CARNELIAN courage, creativity, transformation

A Beautiful Story Social

Sustainable Gate's review

Our rating
La collana acquistata è arrivata in una scatolina di cartone, con un fogliettino…??La collana è molto bella. Purtroppo però dopo 6 mesi di utilizzo, probabilmente a causa di prodotti cosmetici e profumo, la catena si è scurita. Essendo placcata argento e non completamente in argento, non c’è modo di pulirla.La collana è molto bella. Purtroppo però dopo 6 mesi di utilizzo, probabilmente a causa di prodotti cosmetici e profumo, la catena si è scurita. Essendo placcata argento e non completamente in argento, non c’è modo di pulirla.
Prodotto
Disegnatore web 74%
Disegnatore web 74%
Disegnatore web 74%

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Last update: .
23 June 2022

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